ROVENSA is now a reality. The launch of the group’s new name took place in Madrid, Spain on the second week of September and more than 400 participants from 20 countries in 5 continents attended the big event. ROVENSA appeared in the market with an elegant image and under the slogan Well Balanced Agriculture.
The presentation was held at the Wanda Metropolitano Stadium, where the Board of Rovensa showed the uniqueness of this Group and the importance of the history and culture towards the achievement of its ambitious and noble mission. Also, they have revealed the new visual identity of this big group that is already available in more than 70 countries.
Rovensa arises out of the need to respond to the market’s current megatrends, such as population increase, the need for a healthier lifestyle, more informed consumers, retailers who must advocate for transparency and farmers who need to ensure they produce safe and high-quality products.
During the presentation Eric van Innis, CEO of Rovensa, addressed the entire team: “Our purpose of feeding the planet, through healthy and safe solutions, enabling a balanced and sustainable agriculture, can only be accomplished if we work every day to become a world-wide partner, through unique and innovative solutions for plant health & care, addressing local farmers challenges.”
Rovensa’s brand identity
The new brand identity is inspired by the companies that make up the group. Each of them contributes in a differentiated way favouring synergy among them. Thus, the logo combines elements from each company.
Rovensa contributes to well-balanced agriculture and will continue attending to its customers through its three business units: crop protection, crop nutrition and biocontrol.
About Rovensa group
Rovensa is an international group that sells products in more than 70 countries with offices in more than 25 countries. It has factories, research centres and laboratories in Brazil, France, Spain, Portugal and Ireland.
Rovensa is owned by Bridgepoint, a private equity firm based in the UK. The Group has been strongly boosted, as shown by the 44.3% turnover growth in the last two years (237 M € in 2017 and 342 M € in 2019, expected to reach 500 M € in 2022) and a sustained growth in EBITDA.
The Group assumes a clear market strategy and attend the market with high qualified
All Rovensa companies share synergy and offer a complete portfolio with one objective:
Well-Balanced Agriculture. This concept combines different key aspects of each business to encourage an agriculture that provides safe, healthy, quality and environmentally friendly products that are also profitable for the different links in the commercial food chain.
Ascenza is the Crop Protection branch, a benchmark independent player in the off-patented South-European and Brazilian markets, with a leading position in Iberia.
Tradecorp are the experts in development and manufacture of crop nutrition and biostimulation solutions.
Idai Nature are the experts in biocontrol. They manufacture natural solutions from botanical and mineral extracts, along with microorganisms.
OGT is the company in Rovensa with preferential access to the Ascophyllum nodosum seaweed and with an exclusive extraction method, Gentle Extraction, that preserves the biostimulating compounds that are naturally present in fresh seaweed.
SDP is specialized in adjuvants.
Microquimica are experts in microbiology and biotechnology.